We’ve all heard the old adage “A picture is worth a thousand words”.
Its origin can be traced back to a very similar expression, written more than a century ago, in a 1911 newspaper article.
Today, when social media allows us to share and interact with each other easier than ever before, this saying is even more relevant. There’s no wonder about that, since it’s been proven time and time again, that our brain is wired in a way that makes visual imagery (photographs, diagrams or animations) much easy to absorb and interpret.
So it’s no surprise that the famous stock photo agency, Getty Images, decided to put together an editorial on how to efficiently harness the true potential of this fast link with your audience.
You can rightfully call Getty’s article biased, since it’s in the writer’s best interest to generate more image sales, but I still believe you can find some good pointers in there for designing engaging marketing campaigns.