A new mascot hits the streets

It’s my great pleasure to announce you that my entry for DHL’s 5S concept and design national contest, was declared the winner. Yoo hooooo! 🙂

Image of the 5S Campiagn Mascot Winner

The rules mentioned that the mascot had to have one or two superhero characteristics, a catch phrase, be aligned with the 5S cycle (sort, set in order, shine, standardize and sustain) and fit into the 5S tagline – Excellence, simply optimised.

And so the work began. After several sketches and different concepts were explored, Mr. Stick-to-it decided it’s time to make his debut into the corporate world. The starting point of its development, was the “veteran” and omnipresent sticky note and its use as a means to tick off tasks, as they’re methodically and efficiently accomplished.

But the main challenge of being organized is the fact that it’s supposed to be a long-term process, not just a single-time “affair”.

It’s similar to the NYE resolutions that most people make with confidence and break after just a few weeks. Only 8% of the people who make resolutions are successful in achieving the desired results (according to statistics from University of Scranton, Journal of Clinical Psychology).

Too many people have the wrong impression that having a lot of things on their desks it’s an indication for others of how busy they are. In fact, it’s just the opposite. Most likely, the clutter represents decisions that have not been made or postponed. That’s why by staying organized, “work is much easier”, as the slogan says.

Mr. Stick-to-it is a reminder of the 5 steps that need to be ticked to organize the workplace for effectiveness and efficiency, emphasizing the need to stick to the plan in order to become an operating standard.

The feedback received was fantastic, and the client concluded that my concept and design “perfectly grasped the idea of the program”.